The power of social media influencer

For the past few years, influencer marketing has become wildly popular among teenagers and adult in various social media platforms. Many of us use social networking site such as Facebook, Instagram or Twitter to follow celebrities, public figure or famous people’s lives and at the same time, they are unconsciously influencing us on our thoughts, and feelings about a particular things. Us, social media users seen influencers as a trusted source of information because of his/her authority, knowledge and position about that industry and the market.

There is a relationship between a brand and an influencer. An influencer works independently to promote for products or services for a brand which mostly rely on the trust and loyalty they have built with their followers.

With the rise of technologies, easily accessible of internet connection makes influencer marketing a truly global phenomenon. One of the example is Kayla Itsines and her online presence.

Kayla Itsines, “The Internet’s Workout Queen” – Forbes.

Kayla Itsines is one of the fitness influencer on social media. With 11.2 Million followers on Instragram who inspires and influences women across the world towards a healthier lifestyle. As a fitness trainer, Kayla decided to make her presence online and constantly uploads her client’s transformation on social media site which later gain reputation as a fitness influencer who is able to have hundreds of thousands women worldwide subscribing on Itsines’ Bikini Body Training Guide program of $19.99 a month. Her fitness app ranked as the most downloaded app on iOS and google play in 2016 which were able to generated $17 million in revenues, (Forbes 2017).

Kayla Itsines’s post on Instagram

Another example of a well known influencer on social media is Gigi Hadid, an American fashion model who has 46.7 million followers on Instagram.

Gigi Hadid’s Instagram profile

As a modelling career, Hadid has gone to work with a lot of leading designer brands ranging from Tom Ford and Versace to Reebok and Victoria’s Secret (Biography, 2018). She continuously appear on international magazine cover and walk on the runways at every major fashion week.

One of the recent collaboration was Gigi Hadid with Tommy Hilfiger, an American premium clothing brand which Gigi was asked to design the TommyxGigi collection for Tommy Hilfiger brand. According to WWD, Gigi’s ambassadorship display a fantastic effect on their business. Within the first two days of the presentation, there was a 900 percent increase in the traffic to the brand’s website and 70% are new visitors.

Gigi Hadid collaboration with Tommy Hilfiger

As a model and fashion influencer, her ambassadorship for Tommy Hilfiger had created a ‘halo effects’ across the regions, resulting in a double-digit sales growth across the women’s categories.

According to Forbes, industry experts suggest a price point of around $1000 per 100,000 followers on Instagram, and standard price of $100 per 1000 views on YouTube. Marketers are questioning whether those marketing and advertising budget are worth investment? How will the effectiveness of influencer marketing being measured and will social media be the best solution to reach larger target audiences? What are your thoughts about social media influencer? Are they really powerful and effective for marketing? Feel free to leave a comment below! 🙂

4 thoughts on “The power of social media influencer

  1. Great read and article layout! I really liked the images used, they caught my attention and were so relevant to the content you were writing about!

    I cannot believe the money that is involved with social influences and how much they get paid – it really is a crazy amount!! I would say they are a solid investment at times, however I don’t think they are always the right way to go – for the fear that some influencers may seem fake and not that interested in the product that they apparently ‘love’.

    I think it will continue to be used in businesses, however it’s really important that people remember the motivations behind a sponsored post for both the company and the individual who is promoting it. (Money or belief in a product?)

    Looking forward to your next post!

    Liked by 1 person

    • Thanks for your comment! 🙂 glad to hear that you like my blog post.
      I agree with your comment that sometimes it is not what they really like and not interested in the product which might me fake review/recommendation and more like doing business, to get paid for promoting. There is money involved for sponsored post, and I think audiences should always take this into consideration.


  2. Wow I really like your blog – the images really helped to demonstrate what you were talking about (I’m embarrassed to say that I’ve never heard of either of these influencers) but can see how they have given brands a “supercharge” that they wouldn’t have got from advertising alone. I think influencers are an amazing tool for brands to use to promote their products – their followers are so loyal and they have trust in whatever they are promoting. But like with any spokesperson – companies have to be careful that they are using the right person – because just as influencers can enhance a brand – but they can also damage one too if they are caught doing something wrong (breaks the law, caught with drugs, affairs, etc) – when the influencer gets into trouble the brand gets in trouble. Influencers are only human too..

    Liked by 1 person

    • Thanks for the comment! 🙂 totally agree with the point you have made there! as a person who representing the brand (influencers) they can help promote the brand in a positive ways as well as negatively which sometimes might due to their personal circumstances. As a result, this might have an impact on the company’s reputation. There is a case when sometime we dislike this person, therefore we don’t support this brand because of this person is promoting but yeah, company have to consider this as well.


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